Patrick is a 20+ year
Product, Marketing and Sales leader who has always been the energy and organization behind building or rebuilding large global
brands and businesses.
For the past four years, Patrick has led the Yahoo
effort to support P&G globally, as Sr. Director, Global Client Relationships. Under his leadership, the Yahoo | P&G
relationship has blossomed into a true global joint business partnership, with global content programming (i.e. Raising
an Olympian, for both the Summer and Winter Olympic Games executed in 8 countries), fully automated programmatic execution
in 15 countries and comprehensive datasharing, reporting and infrastructure. The relationship has yielded an annual investment
of over $100M. Prior to his current position, Patrick was a founding member of the Yahoo US Hispanic team, focusing on building
the Yahoo en Espanol business.
Before joining Yahoo, Patrick was an Automotive industry leader, having held senior
management positions with AutoTrader.com, leading new vehicle related product
development and within Volkswagen/Audi, leading Customer Marketing, Commercial Sales and the Certified Pre-owned Program for
the VW brand. In Patrick’s 15 years of automotive service, he built high performance sales organizations that yielded
billions in revenue, led 100’s of large marketing initiatives, executed 1,000s of Branding and Direct Response campaigns
and build and executed global product plans.
Patrick adds strategy, planning, project management and measurement to everything
he does, holds a BA from Northwood University and has worked in over 20 countries (including 2 years in DE and 4 years in
CA) and speaks German.